Question 6 - Identify a form of digital culture (e.g. leet speak, memes, Youtube unboxing videos, glitch art, cyberbullying) that also has a distinct local or regional characteristic. Trace its history and using notable artefact(s), explain how this digital culture may be of significance to designers.
Hello I’m back with another blog post.
On my last post, I mentioned Vlogging as a form of digital culture. I also didn’t have a full understanding on question 6, but I sort of get it now. Vlogging has more of a regional characteristic to it as it is more known and done in the western countries—United Kingdom and United States specifically. Although local people—people in Malaysia are getting more involved in it but videos more known to Malaysians are skits (short scripted comedy genre clips) instead of vlogs. For now I’ll put vlogging aside and focus on what came before that.
Because everything related to my topic will be revolving around YouTube, I think it is vital to know a little about its background. Here I go
The Internet domain named youtube.com was activated on February 14, 2005, all thanks to the 3 founders who were employees of PayPal—Chad Hurley, Steve Chen, and Jawed Karim (Wikipedia, 2016). When YouTube was first launched, it was designed to be a dating site called “Tune In, Hook Up” (Marshall, 2014)
but people started posting random vids of their dogs, vacations etc. so by June, the founders had completely revamped the site which now allows people to share and watch videos worldwide through the web and voilà, they succeeded (Koebler, 2015). The inventors also became millionaires after selling YouTube to Google for 1.65 billion dollars (Bellis, 2015). In February 2014, Susan Diane Wojcicki became the CEO of YouTube (Wikipedia, 2016).
but people started posting random vids of their dogs, vacations etc. so by June, the founders had completely revamped the site which now allows people to share and watch videos worldwide through the web and voilà, they succeeded (Koebler, 2015). The inventors also became millionaires after selling YouTube to Google for 1.65 billion dollars (Bellis, 2015). In February 2014, Susan Diane Wojcicki became the CEO of YouTube (Wikipedia, 2016).
Here are some interesting YouTube statistics that prove its ranking of being the top 3 most visited site in the world (Alexa, 2016). The number of YouTube users exceed a billion (YouTube, n.d.), and in every minute, 400 hours of videos are uploaded (Jarboe, 2015). This site also has an amount of 7 billion video views a day and was predicted to hit 8 billion by the end of 2015 (Ingham, 2015).
50% of YouTube’s views came from mobile devices and a YouTube session on mobile lasts for 40 minutes in average (Marshall, 2014). Oh! Did you know that the first ever video posted on YouTube is a video of Jawed Karim, one of the co-founder himself and was shot by Yakov Lapitsky at the San Diego Zoo (Elliott, 2011)?!
The video is still up on YouTube called “Me at the zoo” and it has over 28 million views.
The video is still up on YouTube called “Me at the zoo” and it has over 28 million views.
That is all for now. See you soooonnnn
References:
Alexa (2016). “The top 500 sites on the web.”. Available at: http://www.alexa.com/topsites (Accessed: 8 January 2015).
Bellis, M. (2015) “Who Invented YouTube?”. Available at: http://inventors.about.com/od/xyzstartinventions/a/YouTube.htm (Accessed: 7 January 2016).
Elliott, A. (2011) “10 Fascinating YouTube Facts That May Surprise You”. Available at: http://mashable.com/2011/02/19/youtube-facts/#qurYEC90NuqJ (Accessed: 5 January 2016).
Ingham, E. (2015) “4B Vs. 7B: Can Facebook Overtake YouTube As No. 1 For Video Views And Advertisers?”. Available at: http://www.forbes.com/sites/edmundingham/2015/04/28/4-billion-vs-7-billion-can-facebook-overtake-youtube-as-no-1-for-video-views-and-advertisers/ (Accessed: 8 January 2016).
Jarboe, G. (2015) “VidCon 2015 Haul: Trends, Strategic Insights, Critical Data, and Tactical Advice”. Available at: http://www.reelseo.com/vidcon-2015-strategic-insights-tactical-advice/ (Accessed: 8 January 2016).
Koebler, J. (2015) “10 Years Ago Today, YouTube Launched as a Dating Website”. Available at: http://motherboard.vice.com/read/10-years-ago-today-youtube-launched-as-a-dating-website (Accessed: 7 January 2016).
Marshall, C. (2014) “32 Amazing YouTube Facts & Stats to Tweet & Share [Updated]”. Available at: http://www.reelseo.com/youtube-facts-stats-2014/ (Accessed: 10 January 2016).
Wikipedia (2016). “History of YouTube”. Available at: https://en.wikipedia.org/wiki/History_of_YouTube (Accessed: 6 January 2016).
Wikipedia (2016). “Susan Diane Wojcicki”. Available at: https://en.wikipedia.org/wiki/Susan_Wojcicki (Accessed: 8 January 2016).
YouTube (n.d.). “Statistics”. Available at: https://www.youtube.com/yt/press/statistics.html (Accessed: 7 January 2016).
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