Hello humans, I honestly can’t believe it’s been 2 weeks since school started.. Time flies, but I’m glad because I’m counting down to completing lvl 5 (on a high note, I hope) and flying off to Canada! woo
Anyway, let’s get down to business.
In this module, we’re focusing on Media Culture and to have a brief understanding on what media culture is, the definition can be broken down to each individual word to easier understand it.
Mass Communication is an important term in understanding media culture because it happens over mass media for it to take place among people to form a culture (???!!!?). First of all, mass communication refers to communication transmitted to large segments of the population.
But how does the transmission of mass communication happen? This is where many different types of media come in.
But how does the transmission of mass communication happen? This is where many different types of media come in.
To put it simply, media is the plural of the singular, medium, and a medium is an instrument or means of transmission. For example, a string connecting two tin cans; or the television; or the Internet. Media are more than one medium, so mass media refers to those means of transmission that are designed to reach a wide audience for example, radio, newspaper, film, books, Internet blogs, podcasts and video sharing.
Lastly, the simplest definition of culture is the expressed and shared values, attitudes, beliefs, and practices of a social group, organisation or institutions (Lule, n.d.).
In my opinion, it would be the way we react or live with or deal with media today as an individual and as a society, (like watching the TV, listening to the radio, surfing the Internet) or since the day media has evolved into the air we now breath.
The real question I would like to know is — is media is taking over our lives?
I’m sure it’s taken over mine because I don’t think I can survive a day without my phone… Having a constant connection, or even just the assurance of having a constant connection with the media is my kind of comfort (esp. social media). Maybe I’m exaggerating a little… but I know you feel me.
I’m sure it’s taken over mine because I don’t think I can survive a day without my phone… Having a constant connection, or even just the assurance of having a constant connection with the media is my kind of comfort (esp. social media). Maybe I’m exaggerating a little… but I know you feel me.
yasss
Reference:
Lule, J. (n.d.) ‘1.1: Intersection of American Media and Culture’, Understanding Media and Culture: An Introduction to Mass Communication, v. 1.0. Available at: http://catalog.flatworldknowledge.com/bookhub/reader/3833?e=lulemedia_1.0-ch01_s01#lulemedia_1.0-ch01_s01 (Accessed: 27 May 2016).
